I’m a Product Designer with 14+ years of experience shaping tools that simplify complexity and empower creativity. My work spans 3D design, video sequencing, and immersive experiences, helping teams bring ideas to life across industries.
At Disguise, I helped develop industry-leading platforms that power high-profile productions, from Adele and Taylor Swift’s tours to Netflix, Disney, and Amazon’s biggest shows. This includes the interior of the Las Vegas Sphere, as seen in the U2 residency in 2024.
Before that, I was the first UX designer at Zappar, I hired and managed the design team, leading the design for tools that redefined AR content creation for global brands, design systems, CMS dashboards and branding. My approach blends creativity with technical precision, ensuring every product is intuitive, scalable, and impactful.
I thrive in collaborative environments, aligning strategy, design, and technology to create experiences that deliver real-world results. I am always exploring AI, spatial computing, and new design frontiers to push the boundaries of what’s possible.
TESTIMONIALS
"It’s been a pleasure working with Joe for over a year at Disguise.
His contributions have made a meaningful impact on our approach to user experience and design thinking within the organisation.
Joe has a deep love for 3D and AR web app design, which, combined with his ability to embrace emerging technologies like AI, has brought fresh ideas and thoughtful solutions to the table.
Joe’s collaborative style is one of his greatest strengths. He fosters strong partnerships between developers, UI designers, and stakeholders, creating a process that is both efficient and highly creative.
This approach helped us forging new relationships with our engineers and product teams in particularly our Cloud solution team. The process wasn’t always linear, but his clear communication and practical problem-solving approach have helped improve the coherence of our designs while ensuring we respond effectively to user feedback and business needs.
At a time when spatial and AR design is evolving rapidly, Joe brings a steady, grounded perspective and a proven ability to deliver real-world results. His insights and collaborative approach have been really valuable, and I’m confident he’d be an asset to any team looking to push product experience design."
Igor Pancaldi
VP of design at Disguise