I design products that help people do their best work. For over 14 years, I’ve built tools that empower users, simplify complex workflows, and bring ideas to life. My work blends strategy, technology, and creativity, always with a focus on real-world impact
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I started in visual design but quickly found my passion in product design, creating tools that make workflows easier and more intuitive. At Disguise, I helped shape software that powers massive productions like the Oscars, Adele’s Tour, and the Las Vegas Sphere, giving creative teams better control over their visuals.
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Before that, at Zappar, I led the design of tools that made AR creation more accessible, from content management systems to award-winning accessibility solutions.
Along the way, I’ve built design teams, led product strategies, and worked on platforms that empower creators, developers, and businesses alike.
At the core of my work is a simple goal: build products that solve real problems and make complex tasks feel effortless.
TESTIMONIALS
"It’s been a pleasure working with Joe for over a year at Disguise.
His contributions have made a meaningful impact on our approach to user experience and design thinking within the organisation.
Joe has a deep love for 3D and AR web app design, which, combined with his ability to embrace emerging technologies like AI, has brought fresh ideas and thoughtful solutions to the table.
Joe’s collaborative style is one of his greatest strengths. He fosters strong partnerships between developers, UI designers, and stakeholders, creating a process that is both efficient and highly creative.
This approach helped us forging new relationships with our engineers and product teams in particularly our Cloud solution team. The process wasn’t always linear, but his clear communication and practical problem-solving approach have helped improve the coherence of our designs while ensuring we respond effectively to user feedback and business needs.
At a time when spatial and AR design is evolving rapidly, Joe brings a steady, grounded perspective and a proven ability to deliver real-world results. His insights and collaborative approach have been really valuable, and I’m confident he’d be an asset to any team looking to push product experience design."
Igor Pancaldi
VP of design at Disguise