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People, Business, Growth.

3 min read

My Approach to User-centred Design, Business Alignment, and Mentorship



As a UX designer and design leader, I take a user-centred approach to crafting digital experiences. However, creating successful products requires carefully balancing user needs with business goals. And to have a great team it requires an adaptive mentoring style to develop designers. My philosophy integrates these three pillars: human-centred design, business alignment, and personalised mentorship.


Human-Centered Design

My north star is always the user. Thorough research to understand user psychology, motivations, and pain points guides my design process.


I conduct stakeholder interviews to gather business context, then turn to user interviews, surveys, analytics, and persona development. Immersing myself in the user mindset is crucial for gaining empathy.


Next, I map anticipated user flows showcasing how users move through the product to meet goals. This helps set up the information architecture and overall structure.


Wireframing focuses on content, functionality and layout without visuals as a distraction. I create wire-flows and I iterate based on feedback to refine the journey.


Prototyping brings wireframes to life in an interactive format for usability testing, aiming to get issues resolved before the high-fidelity design.

Finally, I ensure the aesthetic resonates with users while meeting brand and conversion goals.


Throughout, I adhere to principles of utility, simplicity and consistency in the user experience. Testing and refinement never stop.


Business Alignment

While user needs come first, balancing business goals is essential. I work closely with stakeholders early on to understand business objectives and how the product needs to drive key metrics.


Prioritizing the core user needs and business goals prevents feature bloat. I ensure the designs address both in a streamlined way.


During prototyping and testing, I gather feedback from users and stakeholders to strike the right balance between usability and moving business KPIs.


Mentorship Approach

As a design leader, I take an adaptive mentoring style tailored to each mentee. First, I assess their goals, strengths, weaknesses and expectations.


My communication and feedback formats fit their preferences, from formal to informal. I give constructive criticism or encouragement as needed.


I use diverse teaching strategies to suit different interests and learning styles. This keeps mentees engaged as they grow.


I empower mentees to tap into their creative potential rather than imposing my style on them. Autonomy and space to explore are key.

While supporting current work, I also challenge mentees to stretch into new skills and responsibilities, broadening their perspectives.


I celebrate growth and achievements along the journey. Reflection and goal-setting guide ongoing development.



My design philosophy integrates human-centred practices, business alignment, and personalized mentorship. Deep user empathy, seamless functionality, achievement of business KPIs, and tailored designer development all come together to create digital products and experiences that provide meaningful value.

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