Design Leader. Creative Technologist. 14 years.

[JOE]
BRAZAO.

51.5074°N · 0.1278°W · LDN

Designing XR platforms, creative tooling, and production software used at some of the world's largest live events. At the intersection of technical complexity and craft.

UX Strategy///Design Systems///Team Leadership///Product Design///AR / XR///User Research///Stakeholder Management///Prototyping///Accessibility///Art Direction///Figma///Vibe Coding///
Overview
01 — Portfolio
[01]
Selected
Work

6 case studies across XR, spatial, AR, and enterprise SaaS.

[02]
How I
Lead

Building design functions from scratch. First hire to full team.

[03]
What I'm
Building

Creating Memlane. Old moments, rebuilt with AI and immersive technology.

Selected Work
02 — Case Studies
[01]Spatial UX · NDA · Nexus Studios · 2025–2026
[ UNDER NDA ]
SPATIAL XR
Nexus Studios · 2025–2026
Spatial XR App — Next-Gen Headset
UX Lead. An immersive video streaming app for the launch of a next-generation XR headset by a major global tech company. Full NDA. Password-protected case study available on request.
XR · Spatial UX · 0→1
[02]Strategy + UX · Disguise · 2024
Disguise Space
Disguise · 2024
Disguise Space — Ecosystem Unification
Product Experience Lead. Led UX strategy to unify Disguise's fragmented production tooling following a series of acquisitions. One platform hub for the teams behind U2, Adele, and the Las Vegas Sphere.
4
Companies unified
80%
of Tier 1 live tours
[03]UI System · Disguise · 2024
Mapping Matter
Disguise · 2024
Mapping Matter 2.0 — Projection Planning Redesign
Product Experience Lead. Redesigned the planning workflow for Disguise's web-based projection mapping tool. Used by production planners and AV designers on major global productions.
1
Unified UI system
Global touring
Production scale
[04]Product Design · Zappar · 2018–2023
Zapworks
Zappar · 2018–2023
ZapWorks Designer — No-Code AR Tool
Lead Designer. Built a no-code AR creation tool from scratch, making AR accessible to educators, marketers, and brands without coding knowledge.
370k+
Accounts created
187
Countries
[05]Accessibility · Zappar · 2021
Zapvision
Zappar · 2021
Zapvision — AR for Blind Users
Lead Designer. Designed an accessible AR app co-developed with RNIB and Unilever, enabling blind and partially sighted users to access product information through audio.
4.2M
Users reached
RNIB + Unilever
Partners
[06]Product Design · Zappar · 2018
Zapworks CMS
Zappar · 2018
ZapWorks CMS
First UX hire. Redesigned the creator platform managing AR projects, subscriptions, and training — the entry point for every creator in the Zappar ecosystem.
187
Countries
370k+
Creator accounts
About

Design
Leader.
Builder.

I turn complexity into clarity. That's been the job, whatever the medium.

I've shipped XR platforms, enterprise tools, and production software running at global scale. I work well in organisations where the problem space is genuinely hard — and where design has a seat at the table, not just a role in delivery.

Currently founding Memlane. Open to Head of Design and VP Design roles at companies building complex products that care about craft.

More about me
Core Skills
03 — Profile
UX Strategy
Design Systems
Team Leadership
Stakeholder Mgmt
Product Design
AR / VR / XR
User Research
Prototyping
Accessibility
Art Direction
Agile / Lean
Figma · Framer · Adobe CC
Vibe Coding
Generative Media
Impact & Scale
04 — By The Numbers
14+
Years of experience
UX · Product · Brand
370k+
Accounts on a tool designed from scratch
ZapWorks · 187 countries
4.2M
Users reached through accessible AR design
Zapvision · RNIB + Unilever
1
Company founded
Memlane
Brands my work has reached
The Sphere
Netflix
Meta
Unilever
Nestlé
The North Face
BBC
Adidas
Kia
Rovio
The Oscars
Cirque du Soleil
Legoland Parks
Moment Factory
The people I've worked with.
05 — References
"
AVAILABILITY — OPEN TO ROLES LONDON, UK REF · JB-2026
POSITION SOUGHT

Let's
Build
Something.

ROLE Head of Design
VP Design
DOMAIN XR · SaaS · Enterprise
EXPERIENCE 14+ Years
BRIEF

Looking for a Head of Design or VP Design who can lead strategy, build teams, and still care about the pixels? Let's talk.

CONNECT
LINKEDIN