Hello there! Thanks for dropping by.
I'm Joe, as you must know by now.
I have over 14 years of experience creating both physical and digital experiences, including driving product innovation at Disguise for live shows and virtual production, as well as overseeing the Zapworks design team at Zappar, a leader in the XR industry.
I’ve designed tools for projection mapping, AR/VR creation, and contributed to the award-winning Zapvision app and CMS, enhancing accessibility for the visually impaired. I focus on human-centered design, I thrive on mentoring, fostering growth, and leading user-first product strategies.
Designing with Your Users in Mind
Struggling to create products that resonate with your audience?
​
I uncover user needs and behaviours through research-driven, human-centred design, translating them into seamless, intuitive experiences. The goal is to ensure your products deliver value and delight to the people who matter most. Your users.
Balancing Creativity and Strategy
Need to turn bold ideas into measurable success?
​
I bring together strategic vision and creative execution to deliver outcomes that align with business objectives. From optimising engagement metrics to enhancing workflows, I ensure every design decision serves a purpose and moves the needle.
Building Teams that Deliver
Looking to improve team alignment and efficiency?
​
With Agile, Lean, and Design Thinking methodologies, I foster collaboration across cross-functional teams. Whether mentoring designers, or facilitating sprints, I ensure we’re solving the right problems, efficiently and effectively.
