Designing XR platforms, creative tooling, and production software used at some of the world's largest live events. At the intersection of technical complexity and craft.
6 case studies across XR, spatial, AR, and enterprise SaaS.
Building design functions from scratch. First hire to full team.
Creating Memlane. Old moments, rebuilt with AI and immersive technology.





I turn complexity into clarity. That's been the job, whatever the medium.
I've shipped XR platforms, enterprise tools, and production software running at global scale. I work well in organisations where the problem space is genuinely hard — and where design has a seat at the table, not just a role in delivery.
Currently founding Memlane. Open to Head of Design and VP Design roles at companies building complex products that care about craft.
Looking for a Head of Design or VP Design who can lead strategy, build teams, and still care about the pixels? Let's talk.