// Design leader · Creative technologist · 14 years
[JOE]
BRAZAO.
I build design functions for complex products, and still ship the pixels myself.
- Location
- London · UK
- Status
- Open to roles
- Target
- Head of Design
//01 Selected work
No-code AR, from scratchZapWorks Designer
Zappar · Lead Designer
One hub for a fragmented ecosystemDisguise Space
Disguise · Strategy + UX
Packaging that speaksZapvision
Zappar · Accessibility
Projection planning, rebuiltMapping Matter 2.0
Disguise · UI system
Workspaces and WebARZapWorks CMS
Zappar · First UX hire
IA and design system foundationsSessionLab
Contract · Senior Product Designer
Spatial XR App
Nexus Studios · UX Lead · Next-gen headset launch
//02 What I bring
Full story →Build the function
First design hire at Zappar. Grew design across five brands, hired and mentored the team, set the standards.
- Started as
- First UX hire
- Scope
- 5 brands · 1 function
Ship at scale
A no-code AR tool behind 730K+ projects in 187 countries. Accessible QR on 5bn+ products. Platform UX for the teams behind the Las Vegas Sphere.
- Projects
- 730K+
- Products
- 5bn+
Make, not just direct
Spatial UX for a next-gen headset. Prototypes in code. This site, point-cloud portrait included, designed and built by me with AI.
- Medium
- Spatial · AR · Web
- Tools
- Figma · Framer · Code
UX strategy · Design systems · Team leadership · User research · Spatial & AR · Accessibility · Prototyping · AI prototyping · Art direction
“Joe helped us totally reinvent our approach to design across the business and our suite of products.”
